When investors bought the lands in 1978, they found a degraded forest where valuable wood had been cut down to produce coal and railroads. The zone was getting deserted and its inhabitants were emigrating to bigger cities. There did not exist sources of work neither future for the inhabitants. Thirty years were necessary to develop this exceptional farm of thirty thousand hectares. Even minimum details were studied, Orography, Rainfall, Temperatures, winds and its directions, Light and Sun hours. An exhaustive soil map was made to determine the competence of each micro-zone for our cultivations. We find ourselves with deep and well-drained soils, and abundant Organic Matter and water for irrigation in quantity and quality. It really was a TEMPTING CHALLENGE. There was no experience in any cultivation or any known agro-industry, in the area.